Pay Per Click (PPC) Multiple-Choice Questions (MCQs)

1. What is the full form of Google PPC in Digital Marketing?

1. Performance per click
2. Pay-per-click
3. Person per cost
4. None of the above

Answer: B) Pay-per-click

Explanation:

Google PPC stands for Pay-per-click.

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2. What is the formal name (old name) of Google Ads?

1. Google AdSense
2. Google AdWords
3. Google Advertisers
4. None of the above

Answer: B) Google AdWords

Explanation:

Google Ads is formally known as Google AdWords.

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3. Which types of Ads do we run in Google?

1. Text and Banner Ads
2. Video ads
3. YouTube ads
4. All of the above

Answer: D) All of the above

Explanation:

In Google Ads, we can run Text ads, banner ads, Video ads, and YouTube ads.

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4. Does Google PPC boost the organic ranking of a website?

1. No
2. Yes
3. Sometimes
4. None of the above

Answer: A) No

Explanation:

Google PPC doesn't boost website site ranking. It's a different process as compared to organic SERP.

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5. What is CPM in Google Ads?

1. Cost-per-mile
2. Cost-per-minute
3. Cost-per-month
4. None of the above

Answer: A) Cost-per-mile

Explanation:

CPM means Cost-per-mile. In Google ads, you pay per 1,000 ad impressions.

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6. What is the full form of CPE in Google Ads?

1. Cost-per-earning
2. Cost-per-engagement
3. Cost-per-expenses
4. None of the above

Answer: A) Cost-per-earning

Explanation:

CPE stands for Cost-per-engagement. You pay when a user performs a specific action on your ad (the user watched your video ad).

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7. How many types of Ads can one run on Google?

1. 2
2. 5
3. 8
4. 10

Answer: C) 8

Explanation:

In Google, one can run Responsive search ads, Performance Max ads, Discovery ads, Display ads, Shopping ads, App ads, and Smart campaigns.

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8. What are the Minimum and maximum headlines we can create for Search Ads?

1. Minimum 2 and Maximum 5 headlines
2. Minimum 3 and maximum 15 headlines
3. Minimum 5 and Maximum 10
4. None of the above

Answer: B) Minimum 3 and maximum 15 headlines

Explanation:

In Google search ads, we can create a Minimum of 3 and a maximum of 15 headlines, 30 characters each.

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9. Can we re-target the audience by running Google Display ads?

1. True
2. False
3. Sometimes
4. Depends on special request

Answer: A) True

Explanation:

Google display ads are images or videos that appear on other Google partner websites like YouTube, Gmail, etc. It is one of the best ways to re-engage past customers in Google.

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10. What is the full form of PLA in Google Ads?

1. Product last ads
2. Performance listing ads
3. Product listing ads
4. None of the above

Answer: C) Product listing ads

Explanation:

Product Listing Ads (PLA) ads include product images real-time pricing information and reviews.

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11. What is the character limit for description in Google ads?

1. 30 characters
2. 60 characters
3. 90 characters
4. 120 characters

Answer: C) 90 characters

Explanation:

Google allows up to 90 characters for each description.

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12. In Google Ads display, what is the character limit for URL Path?

1. 10 characters
2. 15 characters
3. 25 characters
4. 30 characters

Answer: B) 15 characters

Explanation:

Display URL Path limit is 15 characters in Google search ads.

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13. What is/are the goals of running a Smart campaign in Google?

1. More leads (calls)
2. More website sales or sign-ups
3. More physical business location visits
4. All of the Above

Answer: D) All of the Above

Explanation:

Google smart campaigns are a great way to start and it takes less than 15 minutes to set up a campaign.

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14. What is the name of Google’s keyword research tool?

1. Google AdSense
2. Google Planner
3. Google Trends
4. None of the above

Answer: B) Google Planner

Explanation:

Google keyword planner is the most powerful keyword tool provided by Google for keyword research.

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15. Is the Google keyword planner tool free?

1. Yes
2. No
3. Both Free and Paid version available
4. N/A

Answer: A) Yes

Explanation:

The Google keyword planner tool is free to Use.

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16. Maximize Clicks and Manual CPC bidding strategies are part of CPC bidding in Google ads

1. True
2. False
3. None
4. N/A

Answer: A) True

Explanation:

To generate traffic to your website, there are two CPS bid strategies in Google: 1st Maximize Clicks and 2nd Manual CPC bidding.

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17. In Maximize Clicks bid strategy the Google Ads system automatically manages keywords bid.

1. True
2. False
3. None
4. N/A

Answer: A) True

Explanation:

Maximize Clicks is an automated bid strategy in which the Google Ads system automatically manages keywords bidding.

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18. Can we upload custom audiences in Google Ads?

1. Yes
2. No
3. Can't say
4. None

Answer: A) Yes

Explanation:

If you are already running ads on Google or other social media channels and have an audience list then you can simply upload custom audiences in Google Ads.

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19. Can we run Google Ad without having a landing page (URL)?

1. Yes
2. No
3. None
4. N/A

Answer: B) No

Explanation:

No, you can't run Google Ads without having a landing page.

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20. Can we Set ad scheduling in Google Ads?

1. Yes
2. No
3. None
4. N/A

Answer: A) Yes

Explanation:

Yes, Google allows Ad scheduling. You can pick your start and end dates and ad schedule accordingly.

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21. Can we specify location and language in Google Ads?

1. Yes
2. No
3. None
4. Can't say

Answer: A) Yes

Explanation:

Yes, Google allows you to set target location and language.

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22. Can we target multiple locations for an Ad?

1. Yes
2. No
3. Can't say
4. None of the above

Answer: A) Yes

Explanation:

Users can set or target multiple locations for a single Ad in Google.

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23. Which one is best to get instant website traffic?

1. SEO
2. PPC
3. SMS Marketing
4. None of the above

Answer: B) PPC

Explanation:

Pay-per-click (PPC) is the best way to get instant website traffic.

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24. What is the Cost per click (CPC) formula?

1. CPC= (Ad rank / Quality score)+0.1
2. CPC= (Ad rank / Quality score)+0.01
3. CPC= (Ad rank / Quality score)+0.001
4. None

Answer: B) CPC= (Ad rank / Quality score)+0.01

Explanation:

CPC= (Ad rank / Quality score)+0.01 is the formula to calculate the actual CPC.

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25. What is the quality score range in Google PPC?

1. 1 to 5
2. 1 to 10
3. 1 to 20
4. 1 to 100

Answer: B) 1 to 10

Explanation:

The quality score range is 1 to 10. A higher quality score means lower keyword bidding.

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