Instagram Marketing MCQs (Multiple-Choice Questions) and Answers

1. Who owns the Instagram app?

1. Elon Musk
2. Mark Zuckerberg
3. Jeff Bezos
4. Larry Page

Answer: B) Mark Zuckerberg

Explanation:

Instagram App was launched in 2010 by cofounders Kevin Systrom and Mike Krieger, and Meta Platforms, Inc. now owns it.

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2. Who is/are the real owner of Instagram?

1. Elon Musk
2. Mark Zuckerberg
3. Kevin Systrom and Mike Krieger
4. None

Answer: C) Kevin Systrom and Mike Krieger

Explanation:

Kevin Systrom and Mike Krieger launched the app in 2010 after 18 months in April 2012 Instagram was bought by Facebook, now Meta.

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3. Instagram is a photo and video-sharing social networking app owned by Meta Platforms?

1. True
2. False
3. Can't say anything
4. None of the above

Answer: A) True

Explanation:

True. Instagram is a photo and video-sharing social networking app owned by Meta Platforms?

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4. Instagram started offering ad spots to select businesses after Facebook acquired it in the year?

1. 2012
2. 2013
3. 2014
4. 2015

Answer: B) 2013

Explanation:

Instagram started offering ad spots to select businesses after Facebook acquired it in 2013. In 2015, Instagram opened advertising to all businesses.

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5. What is true about Instagram ads?

1. Instagram ads are free for all. Anyone can create or run Instagram ads for free.
2. Instagram ads are posts businesses can pay to serve specific target groups on Instagram.
3. Instagram ads appear in Google search, YouTube, and x (Twitter) social media platforms.
4. None of the above

Answer: B) Instagram ads are posts businesses can pay to serve specific target groups on Instagram.

Explanation:

Instagram ads are posts businesses can pay to serve specific target groups on Instagram. Instagram ads appear in users’ feeds, Stories, and explore pages in Instagram accounts.

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6. To create your first Instagram ad, you need?

1. Google Adwords account
2. Youtube account
3. Facebook ads manager
4. X (Twitter) ad manager

Answer: C) Facebook ads manager

Explanation:

To start creating your first Instagram ad, log into your Facebook Ad Account, head over to your ads manager, and start a new campaign.

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7. Instagram ads can contain?

1. Images and Videos
2. Carousels (multiple images)
3. Collections (dynamic product galleries)
4. All of the above

Answer: D) All of the above

Explanation:

Instagram ads can contain images, videos, carousels, or collections. Instagram offers multiple ad formats to run ads.

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8. Instagram ads look similar to normal posts but always contain a Sponsored label to indicate that they are an ad. Is this statement true or false?

1. True
2. False
3. Can't say anything
4. None of the above

Answer: A) True

Explanation:

Every Instagram ad has the label "Sponsored". So users can easily identify a normal organic post and a paid ad by businesses.

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9. The cost of Instagram ads depends on?

1. Your specific audience targeting
2. Competitiveness of your industry
3. Your chosen placement
4. All of the above

Answer: D) All of the above

Explanation:

Instagram ad cost depends on several factors such as total budget, duration, audience targeting, objectives, etc. The cost may vary depending on these factors.

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10. Can we set a daily or lifetime budget for Instagram ads?

1. Yes
2. No
3. Can't say anything
4. None of the above

Answer: A) Yes

Explanation:

You can set a daily or lifetime budget for your Instagram ads, so it’s up to you how much you want to spend. You can start with at least $5.00 per day.

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11. Instagram ad costs often go up during holiday shopping periods such as Black Friday, Christmas, New Year, etc.?

1. True
2. False
3. Can't say anything
4. None of the above

Answer: A) True

Explanation:

During the festive season, Instagram ad costs can often go up (increase) due to the high demand for advertisements.

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12. Ad costs can differ between ads shown on Facebook vs Instagram?

1. True
2. False
3. Can't say anything
4. None of the above

Answer: A) True

Explanation:

Your chosen ad placement costs can differ between ads shown on Facebook vs Instagram because of the number of users and their interests or behavior.

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13. Can advertisers opt for manual or automatic bidding on Instagram?

1. Yes
2. No
3. Can't say anything
4. None of the above

Answer: A) Yes

Explanation:

Yes, there is a manual or automatic bidding option available on Instagram. Advertisers can set their maximum bids for each auction or let Instagram optimize them automatically.

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14. Instagram ____ ads allow advertisers/companies to use single images to advertise their brand, products, and services.

1. Image
2. Video
3. Collection
4. Reels

Answer: A) Image

Explanation:

Instagram image ads are best suited for those campaigns where compelling visual content can be conveyed in a single image.

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15. In-feed Instagram video ads can be up to 60 minutes long?

1. True
2. False
3. Can't say anything
4. None of the above

Answer: A) True

Explanation:

Instagram video ads are best for businesses or companies to showcase their product or service in an engaging, eye-catching way to users. In-feed video ads can be up to 60 minutes long.

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16. Stories ads can use still photos, videos, and carousels?

1. Yes
2. No
3. Can't say anything
4. None of the above

Answer: A) Yes

Explanation:

User can find the Instagram story ads in their timeline stories feed. These ads are full-screen image or video ads that appear in users's stories. Businesses can use filters, text, GIFs, and interactive stickers to make their story ad more engaging.

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17. Instagram collection ads are a combination of carousel ads between shopping ads. Collection ads are best suited for e-commerce brands because users can buy products with a single click?

1. True
2. False
3. Can't say anything
4. None of the above

Answer: A) True

Explanation:

Instagram collection ads are a combination between carousel ads and shopping ads. Collection ads showcase products directly from your product catalog. Users can purchase products directly.

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18. Instagram ____ ads appear within the Explore tab, an area of the platform where users discover new content and accounts that are tailored based on their interests or activities.

1. Video ads
2. Carousel ads
3. Explore ads
4. None

Answer: C) Explore ads

Explanation:

Instagram explore ads appear within the Explore tab, an area of the platform where users discover new content and accounts that are tailored based on their interests or activities.

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19. Is it true or false that all Instagram Reels ads show a Sponsored mark underneath the account name?

1. True
2. False
3. Can't say anything
4. None of the above

Answer: A) True

Explanation:

Instagram Reels ads are shown in between Reels and all ads will show a Sponsored mark underneath the account name.

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20. To run Shopping ads, you need to set up your Instagram Shopping catalog?

1. True
2. False
3. Can't say anything
4. None of the above

Answer: A) True

Explanation:

Yes, it is true. Without setting up an Instagram Shopping catalog running shopping is not possible. Instagram shopping ads take users directly to a product description page within the Instagram app. The user can then purchase through the advertiser's mobile website.

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21. Instagram Boost is the best and easiest way to promote your posts on Instagram?

1. True
2. False
3. Can't say anything
4. None of the above

Answer: A) True

Explanation:

Instagram Boost is similar to Facebook's boost post option. You can start advertising on Instagram by promoting your existing posts.

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22. What are the goal options available for Instagram boost post ads?

1. More profile visits
2. More website visits
3. More messages (this includes WhatsApp)
4. All of the above

Answer: D) All of the above

Explanation:

In Instagram Boost post you can choose your goal. You’ll have three options: more profile visits, more website visits, or more messages. You can pick one option according to your requirements.

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23. What are the audience choosing options available on Instagram for running Boost post ads?

1. Automatic option
2. Create your audience
3. Both A and B
4. None of the above

Answer: C) Both A and B

Explanation:

You can either choose to automatic audience. Or, you can create your audience by manually entering your targeting options.

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24. Can we run the boosted post on Facebook?

1. Yes
2. No
3. Can't say anything
4. None of the above

Answer: A) Yes

Explanation:

If you want to run your Boost post ad on Facebook you can choose the available option in Instagram.

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25. How many campaign objective options are available on Instagram?

1. 2
2. 6
3. 9
4. 15

Answer: B) 6

Explanation:

There are six campaign objectives available for Instagram ads. These are Awareness, Traffic, Engagement, Leads, Sales, and App promotion.

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26. Can we run ads at certain time intervals?

1. Yes
2. No
3. Can't say anything
4. None of the above

Answer: A) Yes

Explanation:

There is an Ad Scheduling option available on Instagram. You can choose to run ads continuously or only at certain times of day.

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27. Can we see the Audience Definition and Estimated Daily Results modules during the Instagram ad setup time?

1. Yes
2. No
3. Can't say anything
4. None of the above

Answer: A) Yes

Explanation:

Yes, during the ad setup time, you’ll see the Audience Definition and Estimated Daily Results modules which will give you an idea of your budget’s expected reach.

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28. How many Instagram ad placement options are available?

1. 1
2. 2
3. 5
4. 8

Answer: B) 2

Explanation:

There are two options available: 1st – Advantage - Placements. 2nd - Manual Placements

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