Home »
MCQs
Marketing 4.0 MCQs
Marketing 4.0 MCQs: This section contains multiple-choice questions on Marketing 4.0. All MCQs have the correct answers and explanations. These MCQs will help students and professionals to test their skills and to enhance their knowledge of Marketing 4.0.
Here, you will find top 40 Marketing 4.0 MCQs with answers and explanations. These Marketing 4.0 multiple-choice questions are helpful for the students and professionals who are studying in MBA, MMS, BBA, BCom, MCom, and others marketing management related courses. These questions on Marketing 4.0 can be practiced, revised, and learned for universities entrance, and competitive exams.
List of Marketing 4.0 MCQs
1. The Power shifts to the connected customers from Exclusive to ____, in Marketing 4.0.
- Selective
- Inclusive
- Routine
- Exhaustive
Answer: B) Inclusive
Explanation:
Overtime companies evolved the marketing strategies to include the customers and co-create the products and services.
2. The companies try to include customers in their decision making. The largest factor behind this power shift is ____.
- Ease of access
- Artificial Intelligence
- Internet
- Transportation
Answer: C) Internet
Explanation:
Internet provides platforms to customers where they can make or break a brand. The companies realized that the real power is now in hands of customers and hence the Power shift.
3. The flow of innovation from companies to the market is ____.
- Virtual
- Horizontal
- Vertical
- Parallel
Answer: C) Vertical
Explanation:
The innovation is conceptualized and implemented at company level on basis of insights of their team(s). Once the product or service is developed it is floated in the market. The market or customers don’t play an active role in development process.
4. The Power Shifts of the Connected customers is taking place now. The largest companies are aware of economic ____.
- Exclusivity
- Inclusivity
- Sustainability
- Connectivity
Answer: B) Inclusivity
Explanation:
The large corporate houses now understand the rise of internet has shifted the power to the customers. They can make or break even the biggest brands. The best way is to include them and innovate for them.
5. The Industry4.0 and Marketing 4.0 revolution brought dilution of vertical power structure to a more ____ force.
- Parallel
- Horizontal
- Central
- Transitional
Answer: B) Horizontal
Explanation:
The companies realize that traditional vertical power structure is being replaced with the rise of internet and power is shifting to the customers.
6. The horizontal power shifts influences people. The power lies not with the individuals, but ____.
- Brands
- Social groups
- Governments
- Media
Answer: B) Social groups
Explanation:
The social groups collectively can support or destroy a brand. This became possible with the rise of internet and social media.
7. Targeted advertising campaigns are obsolete and ____ about brands are gaining credibility.
- Lead generation
- Random conversations
- Brand image
- Random ads
Answer: B) Random conversations
Explanation:
Random conversations on social media platforms give a deep insight about the people’s opinion of a product or service.
8. With the rise of middle class the economic powers are more evenly distributed. This indicates the economic shift from ____.
- Inclusive to horizontal
- Exclusive to inclusive
- Inclusive to exclusive
- No shift
Answer: B) Exclusive to inclusive
Explanation:
The customers are gaining power and say in the strategies of brands and economy at large. The brands realize this shift and include them in strategic decisions.
9. The marketing driven by the products is known as:
- Marketing 1.0
- Marketing 2.0
- Industry 1.0
- Marketing 4.0
Answer: A) Marketing 1.0
Explanation:
In marketing 1.0 the brands produced products and pushed them with marketing efforts to create a need / desire to buy.
10. Including and guiding the customers through their journey from awareness to advocacy is essential to ____.
- Marketing 1.0
- Marketing 2.0
- Marketing 3.0
- Marketing 4.0
Answer: D) Marketing 4.0
Explanation:
In Marketing 4.0 the brands include the customers, enhance their experience and involvement. Thus the customers consider themselves to be a part of the journey.
11. Businesses must avoid the following when promoting on social media ____.
- Working with a plan
- Targeted ads
- Choosing the right tone
- Deleting negative comments
Answer: D) Deleting negative comments
Explanation:
When you delete comments the users will spread the bad word on other platforms too. The ideal way is to understand such customers, try and resolve their issues. You should use these insights to develop your products.
12. The power shift, often mentioned in Marketing 4.0, became possible because of ____.
- Globalization
- Artificial Intelligence
- Internet
- Economic shift
Answer: C) Internet
Explanation:
Internet empowers customers by providing them platform to raise voices. The companies realized that the real power is now in hands of customers and hence the Power shift.
13. The standards in old socio-cultural, political, economic and religious structures are now getting replaced by?
- Exclusive and vertical standards
- Parallel and collective set of standards
- Horizontal and inclusive standards
- Vertical and exclusive standards
Answer: C) Horizontal and inclusive standards
Explanation:
The rising power of the customers is setting new age standards where the business no longer hold exclusive power. Horizontal and inclusion is the way forward.
14. The companies try to include customers in their decision making. The largest factor behind this power shift is?
- Ease of access
- Artificial Intelligence
- Internet
- Transportation
Answer: C) Internet
Explanation:
Internet provides platforms to customers where they can make or break a brand. The companies realized that the real power is now in hands of customers and hence the Power shift.
15. In terms of power and behaviour, the world is shifting from dominance to ____.
- Centralized structure
- Multilateral structure
- Unilateral structure
- Accumulative structure
Answer: B) Multilateral structure
Explanation:
Unlike the past, businesses don’t hold the sole authority to market their products. They understand that customers hold the power in the digital era.
16. The companies started shifting from customer centric to human centric marketing strategies in ____.
- Marketing 1.0
- Marketing 2.0
- Marketing 3.0
- Marketing 4.0
Answer: C) Marketing 3.0
Explanation:
The brands realized that customers were likely to buy and endorse products if they had a larger impact towards human well-being. This was the era when internet was rising.
17. Brands find ____ highly credible to build marketing strategies.
- OTT ads
- Artificial Intelligence
- Random conversations
- Targeted ad campaigns
Answer: C) Random conversations
Explanation:
Random conversations give insights about acceptance or rejections of the products. Based on these the companies develop new strategies for better sales.
18. The most influential segment in the digital era, YWN stands for?
- Youth Women Netizens
- Young Women Neutral
- Yield Working Netizens
- Youth Working Netizens
Answer: A) Youth Women Netizens
Explanation:
YWN represents the influential users on social platforms. The Youth, Women and Netizens are active on social platforms to express their views and thoughts.
19. An example of clone business, Flipkart got its inspiration from:
- Walmart
- Amazon
- Snapdeal
- AirBnB
Answer: B) Amazon
Explanation:
Amazon is a growing global giant. Flipkart took inspiration and replicated the idea to suit the Indian markets.
20. In ____ the companies combine both online and offline interaction with customers in their marketing approach.
- Marketing 2.0
- Marketing 3.0
- Marketing 1.0
- Marketing 4.0
Answer: D) Marketing 4.0
Explanation:
The businesses understand that most customers take to internet to express themselves or seek opinions and suggestions. This is incorporated in Marketing 4.0
21. Most customers believe in F-factor than marketing communications. The “F” in F-factor stands for?
- Fun, future and friends
- Friends, fans and followers
- Fans, followers and fun
- Friends, future and fun
Answer: B) Friends, fans and followers
Explanation:
Most netizens believe the F-factor ( friends, fans and followers ) when making a purchase decision.
22. In horizontal innovation, the ____ supplies the ideas and ____ commercialize the ideas.
- Markets and Companies
- Researchers and Companies
- Companies and Markets
- Social platforms and Users
Answer: A) Markets and Companies
Explanation:
The companies invite and include consumers to generate ideas. These ideas are then put to commercial viability by the companies and the most feasible ideas are implemented.
23. In the digital era, ____ are the new segments.
- Customers
- Producers
- Competitors
- Communities
Answer: D) Communities
Explanation:
The communities on social platforms have a huge influence on the decision making of buyers. They are trusted more than the marketing communications from businesses.
24. Spotify disrupted ____, based on its positioning and business model.
- Youtube Music
- Amazon Music
- Apple i-tunes
- Gaanaa
Answer: C) Apple i-tunes
Explanation:
Spotify offered delivery of music just like Apple i-tunes. However, its positioning as a radio service allows it to beat i-tunes in relative pricing.
25. In marketing 4.0 businesses incorporate a major shift from ____.
- Traditional to digital, where offline derives inspiration from online
- Product driven to customer oriented approach
- Customer centric to human centric approach
- Traditional advertising to digital ads
Answer: A) Traditional to digital, where offline derives inspiration from online
Explanation:
The businesses take the insights from the digital platforms and use them to develop their marketing strategies.
26. On social platforms like Facebook, Linkedin etc. the customers choose to “accept” or "reject" a request to connect. This is an example of ____ relationship between brands and customers.
- Vertical
- Horizontal
- Transactional
- Ethical
Answer: B) Horizontal
Explanation:
The brands enable the customers while also giving them a strong position to decide. This is an example of inclusiveness too.
27. The new product development strategy, used by brands in this digital era is:
- Communication
- Active listening
- Trial and error
- Co-creation
Answer: D) Co-creation
Explanation:
As the customers are empowered more and more, the brands include them in idea generation and implementation while developing new products.
28. Many marketers agree that ____ should be redefined as four C’s ( co-creation, currency, communal activation, conversation).
- Communication strategy
- Advertising
- Marketing mix
- Digital marketing
Answer: C) Marketing mix
Explanation:
With the rise of internet many marketers advocate that the four Ps ( product, price, place, promotion) may be replaced with the four Cs (co-creation, currency, communal activation, conversation).
29. In the digital era, the concept of pricing is evolving from standardized to ____.
- Non-standardized
- Dynamic
- Affordable
- Acceptable
Answer: B) Dynamic
Explanation:
The businesses now use dynamic pricing, using the insights from digital platforms based on demography other information about the customers.
30. Segmentation and targeting are based on ____ made by marketers, and hence not very useful in Marketing 4.0
- Unilateral decisions
- Personal preferences
- Multilateral decisions
- Authoritative decisions
Answer: A) Unilateral decisions
Explanation:
The segments and targets were decided by businesses based on the inputs from their research teams. Many marketers believe they are not relevant in the current era of digitalization.
31. "Digital Marketing" the term was first coined in ____.
- 1990s
- 2000s
- 1970s
- 1980s
Answer: A) 1990s
Explanation:
With the popularity of personal computers and development of server/client architecture CRM applications became significant factor in marketing.
32. The core character of a brand is its ____.
- Personality
- Tone
- Raison de être
- Quality
Answer: C) Raison de être
Explanation:
Raison de être translates as reason for existence. The character of a brand describes the core purpose why that brand has come into existence.
33. As marketing is transitioning from traditional to digital, the marketers are switching from Segmentation and targeting to ____.
- Customer satisfaction
- Customer Community Confirmation
- Customer inclusivity
- Customer delight
Answer: B) Customer Community Confirmation
Explanation:
The connected customers communities have a huge influence on the buying decisions and overall perceptions about products and services. Marketer find it more relevant in today’s era than the traditional approach.
34. The marketers are moving from Brand positioning and differentiation to Brand clarification of ____.
- Values
- Features and benefits
- Image and quality
- Character and codes
Answer: D) Character and codes
Explanation:
Character of a brand is its core reason for existence. The marketers in digital era focus more on character and codes as they are relatable to the customers and communities.
35. In today’s digital era, brand positioning is considered more of a corporate exercise, unless there is ____.
- Approval from individual customers
- Influencer endorsement
- Community driven consensus
- Large scale visibility
Answer: C) Community driven consensus
Explanation:
If the connected customers agree with the idea proposed by the brands the brand positioning is relatable to them. Otherwise they consider it just as another corporate posturing.
36. With the rise of digital technology, digital media, digital platforms and digital devices ____ remains the core essence to businesses.
- Digital watches
- Digital data
- Digital wears
- Information
Answer: B) Digital data
Explanation:
The digital data gives insights to businesses about the customers' behavior, expectations and trends.
37. The abbreviation BAR translates into ____ in Marketing 4.0.
- Business Acceptance Ratio
- Brand Acceptance Ratio
- Business Advocacy Ratio
- Brand Advocacy Ratio
Answer: D) Brand Advocacy Ratio
Explanation:
BAR or Brand Advocacy Ratio, provides information to businesses about the connected customers who advocate for their brand. This can be used to device strategies to motivate such customers.
38. PAR, in Marketing 4.0 stands for?
- Product Acceptance Report
- Purchase Activity Response
- Purchase Activity Ratio
- Product Acceptance Ratio
Answer: C) Purchase Activity Ratio
Explanation:
The PAR or Purchase Activity Ratio provides information about the ratio between the visitors and the purchases made by them.
39. Awareness is only the first step in industries with ____.
- Low customer engagement and long purchase cycle
- Low customer engagement and short purchase cycle
- Higher customer engagement and long purchase cycle
- Higher customer engagement and short purchase cycle
Answer: C) Higher customer engagement and long purchase cycle
Explanation:
Industries with higher customer engagement and long purchase cycle have to develop different sales funnels taking the customers from awareness to actual purchase.
40. The Awareness and Advocacy metrics focuses more on ____ to achieve the goal.
- Process than the outcome
- Outcome than the process
- Process as well as outcome
- None of the above
Answer: B) Outcome than the process
Explanation:
The awareness and advocacy metrics focuses more on the final outcome rather than the process or journey of the connected csutomers.