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CPA can be calculated by using the formula –

16. CPA can be calculated by using the formula -

1. Total Cost of a Campaign / Number of Conversions
2. Number of Conversions / Total Cost of a Campaign
3. Average Cost of a Campaign / Number of Conversions
4. Total Cost of a Campaign / Percentage of Conversions

Answer: A) Total Cost of a Campaign / Number of Conversions

Explanation:

CPA can be calculated by using the formula Total Cost of a Campaign / Number of Conversions.