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Fashion And Influence: The Power of Collaborations In Luxury Brand Marketing

By Phanjakidze Zako Last updated : November 19, 2023

Fashion brands have been exploring different strategies recently to stay on par with Gen Z fashion needs. From bringing inclusivity to creating designs that speak innovation, the fashion industry is flourishing with great speed. However, the most common marketing strategy that every high-end fashion brand is opting for is influencer collaborations.

It is no secret that every other luxury fashion brand is trying to collaborate with social media influencers to reach out and link with the Gen Z population. They have been constantly collaborating with internet stars to endorse their products and magnify their campaign. Well, it is indeed a smart choice. All collaborative collections are fun and fashionable.

So today, we will go through some of the high-end fashion brands and their influencer collaborations to see how they are benefiting themselves and the audience.

Top Fashion Brands And Their Collaborations

The best part about fashion collaborations is that the influencers infuse their own creativity and personal style into the product edition. That makes the collections more fun and interesting to wear.

Fashion collaborations between influencers and luxury brands give the brands more exposure and vice versa. The influencers are getting recognized and are able to use social media platforms to attract more audiences and utilize their creativity to the fullest. Hence, fashion collaborations are a win-win situation for both parties.

On the other hand, the audience also gets a taste of the brand's products by watching the influencer posts. Their reviews and feedback help common people decide which brand will suit them the most.

Shein

If we talk about fashion brands that keep the Gen Z population excited, we can never miss out on Shein. It is a controversial Chinese fashion brand that managed to rack up around 358,774 mentions on social media. It is now one of the most sought-after fashion brands.

Thanks to Shein's influencer marketing strategy, it has been able to rise constantly, even after getting banned in many countries due to political reasons. Shein is known for its collaborations with influencers of every level. From the locally known to the most popular internet stars, every other person on platforms like YouTube and Instagram is a fan of Shein.

Recently, it collaborated with Madison Fisher, a popular mom influencer, with its stylish collections for moms and daughters. Several celebrities have also collaborated with Shein, like Addison Rae, Katy Perry, and more. The best feature of Shein is that they produce affordable clothes without compromising style that stays on par with different trends.

Zara

If there is a leader among the fashion brands currently dominating the influencer world, it is Zara. With fashion-forward collections, new trends, and quality products, this Spanish brand is taking the audience by surprise every passing day. If any fashion influencer doesn't own a Zara fit, are they even influencers?

Zara has a quality influencer marketing strategy. They do not only collaborate with celebrities but also with micro-influencers and models who can connect with real people on a personal level.

Recently, Zara did a video collaboration with Teesh Rose, Lina Hoss, and more. Celebrities who have promoted Zara before are Kaia Gerber, Khloe Kardashian, etc.

Gucci

Let's talk about the bigger deals now. We all know high-end brands like Gucci that immediately make us think about the rich and elite population who can access them. However, in recent times, even top brands like Gucci have indulged themselves in influencer marketing.

It is undeniable that Gen Z will always prefer people to faceless brands. When a product is connected to a person we love, we immediately feel the need to engage with it. Hence, Gucci now collaborates with many high-end influencers on social networks and promotes their products like other fashion brands.

Recently, it collaborated with Gen Z's most loved TikTok star, Francis Bourgeois. Celebrities like Billie Eilish have also collaborated with Gucci quite a few times.

Chanel

Chanel will never back down when it comes to expanding its target audience. And the best way to promote one's products in this generation is to collaborate with the faces that people love.

Recently, Lily-Rose Depp has become the universal face of Chanel. From wearing its products to different shows to promoting them on her Instagram page, she has become synonymous with Chanel.

Despite being a top-end fashion brand with a rich history and prestige, Chanel is trying to connect with real people on social networks to bring in customers from every corner of the world. From accessories to fragrances, Chanel has been promoting every product on social media to expand its base and reach a wider audience.

Endnote

These are some prime examples of popular and luxury fashion brands collaborating with influencers to promote their products and expand their reach. However, more fashion brands are adhering to the same tactic. To name a few, Fenty, Mango, Asos, Dior, etc., are also winning hearts by collaborating with the favorite influencers of the Gen Z world.